Meet Madi

Meet Madi, founder & CEO of The Spox Agency. With over 15 years of experience in PR and communications, Madi has led award-winning campaigns for some of the world’s most recognized brands, including IBM, Staples, and Indeed. From building strategies from the ground up to launching tech products, crafting data-driven narratives, and turning economists into household names, she’s done it all—with creativity, clarity, and impact. Her work has landed impactful stories in Tier 1 media across North and South America. 

Madi founded The Spox Agency to follow her passion for bold, meaningful storytelling and to help brands grow with intention. Her approach to communications is honest, strategic, and no holds barred—she’ll tell it like it is to get you noticed, and she won’t waste anyone's time with fluff.

Outside PR, Madi is deeply passionate about mental health advocacy and animal welfare. She’s a lifelong student of the game (tennis, that is), a sun-chaser (and SPF fanatic), and loves traveling the world with her partner and family. She recharges through movement—whether it’s HIIT, Lagree, pilates or barre—and finds just as much joy curling up with a good book.